How To Become A YouTuber

Photo by Terje Sollie on

YouTube’s popularity continues to grow, the reputation of its content creators grows with it. In August 2018, the status of its top stars reached a new high when KSI and Logan Paul faced off in a boxing match that generated around $13 million in pay-per-view revenue. Starting your own channel from scratch and growing it into something special isn’t just a pipe dream. Many YouTubers have done it and more will do it again in the future. One of those YouTubers could be you.

Make A Plan: How often do I want to upload videos? This is also very important because the more videos you want to upload, the harder it will be to create fresh content and keep up with your schedule. As a kid, you probably have school to take into consideration and other after school activities.]

Follow your passion: It is almost impossible to create a really engaging video without having a genuine passion for what you’re doing. If you pretend to be interested, it won’t be long before you get called out in the comments section! Passion is infectious. That’s why even potentially boring topics can prove to be extremely successful on YouTube.

Make Your Content: Once you’ve decided what you want to create videos about, start thinking of how you can develop personal branding around that. Look for a unique selling point that’s related to the niche you’ve chosen and start owning it.

Choose your target audience: Just like you would if you were running an ad campaign, consider which demographic group your content would be most suited to. Think about factors like age, gender, and occupation when making your decision. It’s often best to target an audience that’s the same age and gender as you, as it’s easier to relate to them. Ask your friends what they’d be interested in watching and their answers could give you an insight into what your peers would like.

A ‘YouTube Influencer’ makes their money through sponsorships and ad revenue from other companies and brands as well as YouTube itself (if you become a ‘big’ YouTube influencer).

To monetize off of your YouTube channel you have to have at least 1,000 genuine (not bought or spam) subscribers and 4,000 watch hours in a year.

SEO: SEO is something that not everyone on YouTube will be doing, so it could be the secret weapon in your quest to become a top YouTuber. If you’re not familiar with it, it stands for search engine optimization and refers to the methods by which content is optimized to rank higher when someone searches for it. If you optimize your channels, videos, and playlists correctly, you’ll have a much better chance of being found on YouTube. The search ranking algorithm on YouTube will take into account how well your content, titles and video description matches the search intent of a viewer. If your content isn’t relevant, it won’t rank.

Once you’ve made it in, you can start making money from ads. The types of ads are: display ads, overlay ads, sponsored cards, skippable video ads and non-skippable video ads. Display ads appear to the right of your video, above suggestions, while overlay ads are semi-transparent and appear on the lower part of your video. The other ads appear at various points before, during, and after your video.