STEVE JOBS BY WALTER ISAAC- OVERVIEW

Steve Jobs by Walter Isaac is a biography of Steve Jobs that entails not only Steve’s detailed account about founding the iconic Apple company but it also details various aspects of his personal life and his decision making process. This article is not a review of the biography but it is just a list of things that I wanted to point out that were applicable to my own life and what lessons I learnt from it.

I have only ever seen Steve Jobs through online videos where he is introducing some of the most quintessential products of the decade like the iPhone, Mac air, and iPod that would all dictate the technological world for many years to come. The very first video I so of him was when he was on stage eloquently introducing the Mac book Air, he was so calm and collective and I remember being so enticed and willing to buy a product that was over a decade old. After watching a few more videos, I was absolutely awe struck by his sales technique. It was then that I realized that his method of presentation far exceeded the product on display and with enough time he’d be able to sell sand in a desert. But despite this spectacle, I was never really inspired to follow suit to develop my own presentation techniques to market myself better as a person. This was because when Steve was on stage he never stuttered or felt lost for words even once-as I often do. This made me think that maybe some people are just born confident with that level of leadership skills. It just felt so out of reach. That is before I came across his biography.

In the early days of his childhood and high school teens his demeanor was not much different from that of an average introverted person. He had very few friends and would spend most of his time working in the garage with his father. But, from a young age he showed a very potent interest in the field of engineering. Also, by a sheer stroke of luck, he happened to be living right in the middle of silicon valley, where the next decade’s worth of technological innovations would come from. Although success at this point feels tangible, Steve was still not the charismatic business magnet that we know him for today. He was no doubt brilliant in the field of engineering, but he was nowhere near the best. That title went to Steve Wozniack who is the Co-founder of apple. So if he did not find success through the field of engineering, how was he actually successful?

When he joined Reed college in the summer of 1972, he was just a normal skinny kid who liked to pull pranks all the time. His first step of growth was when he met Robert Friedland when he was selling his old type writer to him. Robert was unlike anyone Steve ever met before, he immediately took a liking to him. Robert was a very audacious and outgoing personal, unlike Steve. He would always speak his mind no matter what the situation or how it would make the other person feel. Steve was intrigued by his orthodox methods of dealing with problems and he soon accepted Robert as his sensei. Over the years Robert’s personality would rub off into his own and it was not long before he started developing his cold unforgiving stare and reality distortion field. Steve would then undertake many spiritual trips to discover himself and commit many mistakes on the way before becoming Steve Jobs the Co-founder of APPLE.INC. What this taught me is that no one is born a leader and even the best of the best have not always been the person they are today. I learnt that leadership comes with your own personal experience and the endeavors you have taken throughout your life time.

Categories: Books