Instagram usually abbreviated to IG, Insta or The gram is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The app allows users to upload photos and videos that can be edited with filters and organized by hashtags and location tagging. Posts can be shared publicly or with your followers. Users can browse other users’ content by searching tags and locations and view trending content. Users can like and comment on other users’ photos and follow their knowns to add their content to a personal feed. It was released in October 6, 2010; 10 years ago. It is available in 32 languages and its website is Later on, the service also added messaging features, the ability to include multiple images or videos in a single post, and a ‘stories’ feature which allows users to post their daily works and videos for 24 hours. The ‘Reels’ section is now also added which allows the users to post a video of them or anything within a limit of 15 to 30 seconds using any type of audio. The craze of making reels is so high among the people, they are enjoying and celebrating with Instagram Reels. Instagram became the 4th most downloaded mobile app of the 2010s.

Ongoing research continues to explore how media content on the platform affects user engagement. Past research has found that media which show peoples’ faces receive more likes and comments and that using filters that increase warmth, exposure, and contrast also boosts engagement. Users are more likely to engage with images that depict fewer individuals compared to groups and also are more likely to engage with content that has not been watermarked, as they view this content as less original. The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation.

In popular culture:

  • Instagram is also used as a documentary film about three teenagers growing up on Instagram as social animals.
  • Instagram model is a term for models who gain their success as a result of the large number of followers they have on Instagram.
  • Instapoetry is defined as a style of poetry which formed by sharing images of short poems by poets on Instagram.
  • Instagram Pier is a cargo working area in Hong Kong that gained its nickname due to its popularity on Instagram.


  • Instagram gives you the opportunity to learn more about your audience and reach them very easily.
  • With more than 25 million businesses actively using Instagram to market to their target audience, it’s easy to see why so many people use the app to shop. In today’s instant access retail world, shoppers want visual content to help them make buying decisions.
  • It is a new method of sharing the pictures online via social media sites involving various creatives ideas like adding filters, making reels and many more to make the post or story look more attractive.
  • The positive effects of Instagram include self-expression, self-identity, community building and emotional support.
  • We can also make money by using Instagram like by creating sponsored posts for brands as an influencer. Become an affiliate and endorse different products. Be a virtual assistant to an influencer.
  • Your brand probably has a stable group of fans who follow your work, consume Instagram content, and like, share and comment on your posts.
  • It’s easy to share Instagram content across other channels.
  • Instagram is free advertising. With social media, including Instagram there are no costs involved unless you decide to pour money into it.

It’s not just about capturing the moment, Instagram is also a social network,” Eyal says. Instagram is so popular because it has the ability to anticipate users’ needs, prioritize their trust, keep abreast of competition, and leverage current trends. Instagram is more than just a way to get jealous about your friend’s vacation photos. Instagram is a way to express yourself and enhance your knowledge and various skills. It is a fun place to wander around in your phone anytime. You can post anything or can add to your story with beautiful filters never seen and used before. It is a very safe place for sure as it do not reveals your identity unless you follow another person. You can enjoy it by watching various types of reels, various funny reels are also there and. You can also make reels by choosing your choice of audio. So it’s not wrong to say that Instagram is very popular and it has become the way of living.

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