Rhetoric: the art of persuasion

Rhetoric, a term often used in the English language referring to cynicism or a way of not believing in something. But the people who use this word with this meaning do not know the real definition of this word. the word actually means ‘word’ itself. Rhetoric is the opposite of cynicism, it believes in persuasion, in motivation for something, no matter whether its right or wrong, it is the quintessence of convincing someone to do something. And as a result, it is mostly used in speeches, primarily of politicians and debaters, convincing people to favor their party, or organization and disregard the opposition. The art of rhetoric was first found around 367-347 BCE by Aristotle, in Athens. since then, it has never left the world, even before that, it was there, just it didn’t have a particular term referring to it. If you see carefully, you can find rhetoric almost everywhere. suppose when a school is advertising for its high quality education, it is persisting you to believe that it is the best educational facility for your child, hence rhetoric, it may not be in a verbal way, but it is still considered rhetoric. Every advertisement, every political speech, every motivational speech even, can be pointed out as rhetoric. It is as common as a pair of jeans in a garment store, a bad metaphor, but I didn’t get anything else in the spur of the moment, as long as you get what I am saying, it is good.

there are three further sub-categories in this field, namely logos, ethos, and pathos. They form what is called the rhetorical triangle. The first is logos, which is the appeal to reason. It uses the help of logical reasoning to help the audience. We often categories it in two modes of appealing, inductive reasoning and deductive reasoning, the latter regularly used with syllogism. The second is ethos, or ‘the ethical appeal’. It often refers to the establishing the credibility of a speaker or a writer. It is often deployed indirectly. The third mode of appeal is pathos, the appeal to the audience’s emotions. These can be positive emotions, like pride or hope, or negative ones, like fear or hatred.

So lets talk about the structure of the a rhetoric thesis. Classical rhetoric divided a composition into five parts: (1) exordium, the introduction; (2) narratio, the statement of the context or situation; (3) confirmatio, the presentation of arguments and facts; (4) refutatio, the presentation and refuting of counterarguments; and (5) peroratio, the conclusion.

you can see many rhetorical modes of appealing in some famous speeches. for example, ‘I have a dream’ by Martin Luther King Jr. Gun control speech by Sarah brady, the inauguration speech by Ronald Reagan, and endless other pieces.

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